About the CEO

LASHI SKINCARE, founded by Queeneth Beddie-Memberr, is a Nigerian-based brand revolutionizing the beauty industry with its plant-based, cruelty-free, and sustainable products. Queeneth’s journey began with a passion for skincare, which she pursued after completing a degree in economics and a beauty course from an India-based institute.

INSPIRATION AND ENTREPRENEURIAL SPIRIT
Queeneth’s inability to secure a well-paying job that matched her qualifications led her to establish LASHI SKINCARE in 2014. With her initial start-up capital from personal savings, she turned her passion into a successful business. Her commitment to financial independence and a desire to make a difference in people’s lives drove her entrepreneurial spirit.

AWARDS AND RECOGNITION
Over the years, LASHI SKINCARE has achieved numerous awards and recognition, inspiring many young entrepreneurs. Queeneth’s leadership and vision have been instrumental in building a team that shares her passion for creating high-quality, effective products.

PRODUCT RANGE AND PHILOSOPHY
LASHI SKINCARE offers a range of products, including a lightweight serum that minimizes dark spots and imparts a luminous glow, as well as the LASHI ASAIN OIL, which uses pure ingredients for sensitive skin types. The brand’s philosophy is centered around using natural ingredients, cruelty-free practices, and sustainable methods to promote healthy, glowing skin.

QUEENETH’S ADVICE TO ENTREPRENEURS
In an interview, Queeneth emphasized the importance of challenging oneself, taking calculated risks, building a strong team, and understanding customers’ needs. She encourages entrepreneurs to learn from complaints and seek feedback to continuously improve their businesses.

IMPACT AND FUTURE PLANS
LASHI SKINCARE has expanded its reach beyond Nigeria, aiming to make a positive impact across Africa and globally. With Queeneth’s leadership and dedication, the brand continues to transform lives and skin, empowering individuals to take control of their beauty and well-being.